# Why your brand assets should outlive your designer

> A Biloh Brand Pack stores every brand asset — logos, brand guide, socials, signage — alongside its editable source file in your own Biloh workspace. When your designer changes, the next one picks up the actual masters, not screenshots. You can export the entire kit at any time.

URL: https://biloh.com.au/docs/explanation/brand-pack-asset-custody
Category: Explanation | Audience: evaluator | Updated: 2026-07-05

Most small businesses don't lose their brand in a rebrand — they lose it in a
handover. The designer who built the logo moves on, the working files live on
their laptop, and all the business keeps is a compressed JPEG. The next
designer starts from scratch, and the phone number on the vehicle signage
stays wrong for two more years.

## The custody model

A Biloh Brand Pack treats brand assets as **business records, not designer
property**. Every asset in the kit has two parts, stored together in your
Biloh workspace:

**The finished file** — the production-ready export (PNG, PDF, SVG) that your
invoices, website, email signature, and social profiles actually use.

**The editable source** — the master the designer worked in: Illustrator,
Figma, Photoshop, Affinity, whatever their tool of choice. Biloh is
deliberately provider-agnostic; designers upload from any workflow.

Because both live in your workspace, the kit is *designer-independent*. When
your details change — a new phone number, a new address — any designer can
download the master, make the edit, and upload the new finished file plus the
updated source. The chain never breaks.

## What "the whole kit" means

A logo is not a brand. The Biloh kit covers the thirteen assets a service
business actually needs: the full logo suite (horizontal, square mark, and
reversed-for-dark versions), the brand guide document that records your
colours, fonts and usage rules, an email header and an email signature block,
the social set (profile avatar, page banner, reusable post template), a
letterhead and a print-resolution PDF header, a favicon, and a print-ready
vehicle signage layout.

Each slot in the kit carries its exact specification — format, dimensions,
background, colour mode — so designers deliver the right thing the first
time, and you can see at a glance what's complete.

## How the work gets done

Biloh coordinates the engagement end to end: you buy the pack, Biloh
commissions one of its vetted Australian design vendors, and the designer
delivers into a purpose-built portal that lists every asset with its spec and
accepts both the finished file and the source master. When they submit the
kit for review, you're notified. If you later want a refresh, the next
engagement starts from the real masters.

And if you ever want out: one click exports the entire kit — every file,
every source, plus a generated brand guide — as a zip. It's your brand.

*The Brand Pack is available at [biloh.com.au/brand-pack](https://biloh.com.au/brand-pack),
alongside Biloh's other professional services at
[biloh.com.au/store](https://biloh.com.au/store).*